Magician for the Washington Wizards
As a corporate event entertainer, I usually get hired for product launches, anniversaries, and awards nights – but every once in a while a project comes along that breaks the mold. In summer 2025, the Washington Wizards’ parent company, Monumental Sports & Entertainment, brought me in for a multi-day content shoot built around one big idea: street magic with NBA players.
About the Event
The shoot anchored Monumental Sports’ 2025-26 schedule release campaign. Across three days of content capture in the Washington, D.C. area, I worked with the team’s production crew to film a series of social-ready performances – one for each major opponent on the upcoming schedule. The end result: 20+ short videos engineered for the Wizards’ social channels in the lead-up to tip-off, with each clip built around a different matchup. It was one of the most distinctive engagements of my year.
My Role at the Event
For this project, I wore two hats: the mentalist in front of the camera, and the creative collaborator behind it. Each video had a custom premise – a prediction, a reveal, or a mind-reading moment – tied to that specific opponent. The magic had to land in a short window and read clearly on a phone screen.
After the shoot, my editing team in Ohio cut and color-graded every clip, and we worked through several rounds of brand approvals with the Wizards’ marketing leads. The customization was the whole game: this couldn’t feel like a generic magic reel – it had to feel like Wizards content first, with the magic woven through it.
Why Hire a Corporate Event Entertainer for a Brand Activation
A mentalist brings more to a brand campaign than a single performance. The right partner can:
- Create scroll-stopping moments that land on social and in person
- Tailor every beat to your brand’s voice, audience, and values
- Show up with on-camera presence under a tight production timeline
- Adapt routines on the fly when the shot list changes
- Deliver assets that work across formats – long-form, short-form, and behind-the-scenes
Whether you’re a sports franchise, a Fortune 500, or a regional team launching a campaign, the same principle applies: hire a corporate event entertainer who can make the message memorable and on-brand.
Client Feedback
After the editing team and I shipped the final batch of cuts, here’s what the Monumental Sports team had to say:
Thank you for sharing these. Appreciate all your hard work on these videos, they look great. Super fun and entertaining 😊
-Valerie Poma, Monumental Sports & Entertainment
Watch the Wizards Street Magic Series
Takeaways
- Brand content shoots are a different muscle than live events. The “audience” is the camera, the pacing belongs to the producer, and every shot has to earn its place in a 30-second cutdown.
- Customization scales. The Wizards needed 20+ videos that all felt different but on-brand. Anchoring each routine to a specific opponent gave the series structure and made every piece shareable on its own.
- The work doesn’t end when the shoot wraps. Months of editing, revisions, and approvals turned a three-day production into a year-long collaboration – and the result was worth it.
- Trust matters. The Wizards’ team gave the project space to develop, and that’s what let the magic feel native to their brand instead of bolted on.
Planning a Brand Activation?
If you’re building a campaign and want a corporate event entertainer who can perform on stage, on camera, and as a creative partner, I’d love to talk. Use the form at the bottom of this page to get in touch – let’s make something worth watching.
